Risks can only be managed if they are identified and understood in advance, and plans have been made to manage the risks. Therefore, risk management is a central part of our strategic and operational management.
Risk management is a continuous process of analyzing and managing the OPPERTUITIES and THREATS faced by the company in its efforts to achieve its goals, and to ensure the continuity of the business.
We define risk as the effect of uncertainty on our objectives. A failure to capitalize upon an opportunity is also recognized as a potential risk. The magnitude of a risk is determined based on the combination of the probability and the loss exposure of the occurrence.
What are my choices?
What do I know?
Am I thinking straight about this?
Will I really take action?
What is it that I am deciding?
What consequences do I care about?